The Mech Touch novel Chapter 220

When Ves called Marcella and told her of his plan, she responded with a thoughtful look.

"Ordinarily, I’d advise apprentices to stay away from this crowd. The people who purchase mechs at the Vintage Festivals have their heads stuck in the past. What they consider to be a good mech can be very different from what you and I think are good."

Basically, his mech broker called them fanboys and fangirls who exhibited irrational love for lastgen mechs. Even if they saw the latest cutting edge mech designed by a renowned master, they’d scoff at their fancy modern features.

"I can’t say I understand them, but my unique specialties should appeal to their tastes. I’m confident I can make an impact at the festival."

"You do have that quality." Marcella admitted with a thoughtful expression. "Yes, if you tailor your mechs in a way that amplifies the ’good old days’ feel of the last generation, you’ll be able to tug at the heartstrings of your customers."

She offered to facilitate his application to participate at the festival. In addition, she promised to staff his booth with some savvy employees who could do the heavy lifting in terms of persuading visitors to purchase his mechs.

Naturally, she also received a cut out of these sales.

Marcella also warned him about a troublesome phenomenon. "One thing you should know is that the customers who attend these festivals will often decide with their guts instead of their brains. Around a third of these people will come to regret their impulse purchase when they sober up. Expect them to call us up to cancel their orders."

Ves frowned at that. "Is there any way to stop this? Why not rule out cancellations in the sales contract?"

"That’s bad form and prohibited by the MTA. It protects your customers from being bamboozled into signing awful contracts. Your best bet is to have an ample stock of finished mechs that you can ship out immediately. Once your customers get their hands on your mechs, they’ll find it a lot harder to demand a refund."

The battle over consumer and producer rights tilted back and forth over the centuries. Currently, the ascendancy of the MTA granted mech manufacturers more protection than before, though their protection only applied if the mechs went through certification.

Uncertified mechs like those that had been assembled on the cheap by taking advantage of the repair scam or pirated licenses enjoyed no such protection. Both the seller and buyer risked getting screwed by each other as no one guaranteed their transaction.

In general, any mech that passed certification carried a guarantee by the MTA that the machine had no defects and hadn’t been sabotaged in any way. Once a customer gained possession of such a mech and didn’t issue any complaints, he’d be stuck with it from that point onwards.

This meant that he couldn’t accidentally crash the mech and demand a refund from the manufacturer afterwards. The mech was sound and didn’t carry any defects in terms of navigation or locomotion. The fault lay solely in the mech pilot who trashed the new machine.

"So what you’re saying is the only way to prevent more refunds is if I can deliver my mechs as fast as possible?" Ves frowned at the implications.

"The best solution is to fabricate an ample stock of mechs in advance and ship them over to Bentheim. When the festival starts, you can transfer the mechs into the hands of your customers at the very same day. Don’t give them time to reconsider time to reconsider their purchase if you want to maximize your earnings."

What his mech broker said made sense, but it represented a very large bet to Ves. If he attended the festival with dozens of models stashed in a warehouse but failed to sell the majority of his stock, he’d be stuck with an awful lot of wasted mechs. Outside of the Vintage Festival, these nostalgia-ridden mechs carried no appeal to regular consumers.

"I won’t fabricate more than a single copy of each mech I plan to sell." Ves eventually decided. "Your idea has merit, but my liquid funds can only stretch so far. I’d be using up my entire drawer of cash if I fabricate more copies of the Caesar Augustus or any other comechs."

Comechs stood short for compressed armor mechs. In first and second-rate states, such a terms would be redundant, because pretty much every battle mech incorporated some form of compressed armor.

Only in resource-starved third-rate states did people find it necessary to distinguish comechs from unmechs, the unflattering term for cheap mechs built with uncompressed armor.

"That’s your decision to make." Marcella responded with a touch of understanding. "Do make sure to prepare for an intense period of fabrication. The longer you take to deliver your product, the higher the chance your orders get cancelled. If you let your customers wait for months, you will stand to lose a lot of potential earnings."

With the Dortmund printer and his new set of equipment shipped from Leemar, Ves didn’t worry too much about this possibility. His workshop would soon be capable of fabricating mechs at a rate of one per day once he mastered the equipment and beefed up the staffing.

After finishing his talk with Marcella, he consulted Gavin to hear from another perspective. His publicist’s face turned into an eager expression when he heard how Ves described the clientele.

"I know the type. They’re suckers. They’re the sort of people who will throw away their entire life savings on a toy that is shiny enough in their eyes. The key is to make your product shine bright enough that they can’t see the flaws through all of the glare."

"What do you suggest?"

Gavin had some useful advice to accomplish this feat. "Impose artificial scarcity on the products that you’re offering at the festival. Give them enough unique traits and add an exclusive-sounding label like Legacy Edition or Limited Edition and promise not to produce more than ten or so copies of each model. This way, you’ll limit the amount of work you have in store and maximize the profits of each individual sale."

His suggestion sounded similar to what Marcella once said. Ves declined to complicate his product offering back then because he didn’t want to end up with a messy catalog.

Now that he was awfully short on money, Ves reconsidered his decision. It sounded like an easy way to distinguish his products and the changes he planned to make with the X-Factor. These wouldn’t be regular mechs intended for the open market.

Pulling this off required a careful judgement on the amount of copies he intended to sell for each model. Fabricating too many copies diminished the exclusive nature of each design.